When it comes down to an individual delivering a great service to their
customers, what is it that they need to be doing and thinking about? What would
customers say great customer service means to them?
New Chapter
Learning have a theme called The Four A’s. They believe that all customer
service skills can be distilled down to the principles of:
·
Appearance
·
Attention,
·
Attitude and
·
Accuracy.
Why these
four in particular?
When they
looked at the basic behaviours that are present in those who create great
customer experiences, the things that matter are the ones that customers will
notice and complain about if they are not done correctly. A customer will notice if you are smartly
dressed, smiling and provide a warm welcome.
This still applies to non-customer facing situations as a smile and warmth
can be perceived in the conversation that happens on the phone, or even through
the written word. A customer knows when you are paying attention to them and
wants to know that you have listened.
Attitudes matter as they underpin the way a customer is treated and
having the right attitude to the role is key.
Finally, accuracy is important to ensure not only that the customer gets
what they expected, but it also reduces the number of complaints, which can
hurt a company’s brand.
So what can
you do to embrace these characteristics and deliver great customer service?
Consider some
of the following tips for how to become a customer service superhero and think
about ways that you can implement these strategies in your daily life.
Appearance
·
Create
a great first impression
·
Be
conscious of your body language, even when you’re speaking to a customer over
the phone.
·
Have
an energetic tone of voice
·
Use
positive words and language.
Attention
·
Really
listen to every word your customer says to you.
·
Give
your customer your undivided attention
·
Manage
any distractions, including colleague interruptions
·
Show
that you have heard and understood what your customer has said to you
·
Maintain
eye contact or when you’re speaking to your customer on the phone use verbal
nods so they know you’re listening and paying attention to them.
·
Ask
questions to make sure you understand exactly what your customer needs and that
you’ve understood them correctly. Once you know what they want you will then be
able to help them in the most appropriate way.
Attitude
·
Have
a can do attitude and translate that attitude into what you say and do
·
Take
personal responsibility and create confidence in your customers
·
Be
mentally prepared
·
Take
pride in your work
·
Make
sure your customer leaves you with a good feeling and a smile on their face.
Accuracy
·
Get
to know your products, services and processes and exactly how they work for
your customer’s needs.
·
Double
check and make sure that everything is as it should be
·
Take
the time to get things right
·
Make
sure you’re always up to date with the latest information about your role and
your business
·
If
you make a mistake, put it right and always learns from it
New Chapter Learning believe that everyone
working in a customer service role can become a customer service superhero to
their customer. By adopting these behaviours, these superheroes will remain
ordinary on the outside but what they will do for their customers will be
extraordinary.
New Chapter Learning Ltd
are a Customer Experience and Training Consultancy that wants to give customers
a reason to love you. They specialise in Customer Service
Strategy and Training, Leadership Development, Induction Programmes and Bespoke
Training Course Design.